![]() It also is the most direct play because its main business is solely GPS trackers for now. Although, each of them has its own quirks.įor a limited time, MaxTracker is available for anyone to invest in on StartEngine. If you’re looking to invest in this market, you can actually invest in each of these companies. In 2021, Life360 also purchased Jiobit, which more closely competes with MaxTracker as it produces GPS-based products under the Life360 brand. Life360 Inc. acquired Tile in early 2022 and is not only integrating its technology with Life360 but also expanding its product lines. While Tile is sticking to the Bluetooth tracker route, it is expanding beyond being a simple keychain tracker. Integrating the technology into the gear makes it less likely the tracker will be found and removed. MaxTracker is also releasing items such as water bottle holders integrated with a MaxTracker in case a bike gets stolen. AirTags are typically used for keys, wallets, phones or other household items. While MaxTrackers can be used for smaller items, the company is targeting consumers who want to keep their kids, cars, bikes or other big-ticket items safe from theft. The applications between MaxTracker and AirTags are slightly different. Tile technology operates the same way.īut MaxTracker uses GPS and 5G technology so you can track your children and belongings anytime, anywhere from an app on your phone. Apple’s AirTag uses Bluetooth technology so it has to be within about 30 feet of a phone in order to work. MaxTracker, a startup currently raising on StartEngine, is making its own version of the beefed-up AirTag. ![]() Why It Matters: Catching trends early can be a great way to build an investment thesis and ride an industry up as it grows.Īnd the market appears to be heating up, with a number of competitors taking interest in the space and expanding the technology. To stay updated with top startup investments, sign up for Benzinga’s Startup Investing & Equity Crowdfunding Newsletter Tile, Apple’s largest rival in the space, isn’t too far behind, having sold over $800 million worth, or 40 million, of its technology, although over a much longer timeframe.ĭespite the industry being young and initially appearing to be quite small, it’s actually a fast-growing, billion-dollar market. Apple Inc.’s (NASDAQ: AAPL) AirTag might not seem like a big-ticket item, but the company has now sold over $1 billion worth - or about 55 million - of the handy little trackers since launching in April 2021.
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